Selling and sales management / David Jobber and Geoff Lancaster.

By:

Jobber, David, 1947- [author.]

Contributor(s):

Lancaster, Geoffrey, 1938- [author.]

Material type: Text

TextLanguage: English Publisher: Harlow, England : Pearson, 2015Description: 1 online resource (xxii, 522 pages) : illustrations (colour)ISBN:

9781292078007
9781292078038

Subject(s):

Genre/Form:

Electronic books.

LOC classification:

HF5438.25 .J63 2015eb

Online resources:

Click here to access online

Summary: Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Collection	Call number	URL	Copy number	Status	Notes	Date due	Barcode
eBook	TBS Barcelona	Core Textbooks		Link to resource	1	Available	ebook

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Includes bibliographical references and index.

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.