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The new analytics of culture / Matthew Corritore, Amir Goldberg, Sameer B. Srivastava.

By: Contributor(s): Material type: TextTextLanguage: English Series: Harvard Business Review ; vol. 98, no. 1Publication details: Harvard Business Review, 2020.Description: 76-83 pagesISSN:
  • 0017-8012
Subject(s): Online resources: Summary: THE PROBLEM: Culture is easy to sense but difficult to measure. The workhorses of culture research—employee surveys and questionnaires—are often unreliable. A NEW APPROACH: Studying the language that employees use in electronic communication has opened a new window into organizational culture. Research analyzing email, Slack messages, and Glassdoor postings is challenging prevailing wisdom about culture. THE FINDINGS: • Cultural fit is important, but what predicts success most is the rate at which employees adapt as organizational culture changes over time. • Cognitive diversity helps teams during ideation but hinders execution. • The best cultures encourage diversity to drive innovation but are anchored by shared core beliefs.
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THE PROBLEM: Culture is easy to sense but difficult to measure. The workhorses of culture research—employee surveys and questionnaires—are often unreliable. A NEW APPROACH: Studying the language
that employees use in electronic communication has opened a new window into organizational culture. Research analyzing email, Slack messages, and Glassdoor postings is challenging prevailing wisdom about culture. THE FINDINGS: • Cultural fit is important, but what predicts success most is the rate at which employees adapt as organizational culture changes over time. • Cognitive diversity helps teams during ideation but hinders execution. • The best cultures encourage diversity to drive innovation but are anchored by shared core beliefs.

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