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Digital marketing

Contributor(s): Material type: TextTextLanguage: English Publication details: Pearson Education, 2016Edition: 6ª edDescription: xxix, 698 p: col. ill; 27 cm.ISBN:
  • 9781292077611
Subject(s):
Contents:
Pt.1. Digital Marketing Fundamentals Pt.2. Digital Strategy Development-- Pt.3. Digital Marketing: Implementation and Practice.--
Summary: Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5415.1265 CHA (Browse shelf(Opens below)) Checked out 20/07/2024 B04693
Browsing TBS Barcelona shelves, Shelving location: Libre acceso Close shelf browser (Hides shelf browser)
HF5415.1263 LOV Mercadotecnia de servicios HF5415.1263 MAL Business to business marketing HF5415.1263 MOU Euromarketing HF5415.1265 CHA Digital marketing HF5415.1265 DAH Social media marketing HF5415.1265 DEI Digital marketing for dummies HF5415.1265 DOD The art of digital marketing

Pt.1. Digital Marketing Fundamentals Pt.2. Digital Strategy Development-- Pt.3. Digital Marketing: Implementation and Practice.--

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

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